1. Over 80% of all business calls made in the U.S. are put on-hold.
2. 60% of callers to a business who hear nothing on-hold will hang up before the call is picked up.
3. 88% of people calling in to a business prefer personalized on-hold messages, and are attentive to the content of the message.
4. 14% to 20% of callers make purchases from a business based on information that they have retained while listening to on-hold messages.
5. The average on-hold time is 35 seconds for callers to a business with 2 or more lines on the company's phone system.
6. Callers to a business will listen for up to 3 minutes to on-hold information.
7. 94% of a typical commercial marketing and advertising budget is spent on trying to convince a potential client or customer to call the business, yet only 6% is spent on telephone on-hold marketing once the call is made. The client does actually make the call, and then - when he or she is put on-hold alone - feels abandoned and hangs up frustrated! |
